Predictable Pragmatist

At a Glance

Predictable Pragmatists stick to more classic and simple looks because they have a harder time distinguishing what’s in style. They care less about how they look and more about how the clothes are going to feel on their bodies, making in-store shopping a must.

Key Defining Attitudes

They’re not looking to make a statement with their clothing and instead prefer to blend in with others, so they choose to wear more neutrals, basics, and few accessories.

Style Inspiration:
While they still use social media for guidance, they’re less often looking at celebrities and major-name influencers. They turn to TikTok or Instagram feeds that generate targeted content based on prior usage and also talk to family, friends, and store associates as a gut check.

Shopping Journey:
An in-store shopping experience is crucial for Predictable Pragmatists to ensure satisfaction with fit and comfort. Their trips are generally motivated by a need and lead them to stores/brands that are familiar and trusted.