Online Neutralist

At a Glance

You can find Online Neutralists sticking to the brands they know and love, unless tempted by an enticing sale. They prefer the basics, don’t actively seek fashion advice, and prefer online shopping over in-store visits. ​

Key Defining Attitudes

While comfort is important, they also keep to simple and safe to ensure they don’t make any fashion faux pas, believing fashion is not their forte.​

Style Inspiration:
They have a hard time figuring out where to go for fashion inspiration. Those who do seek out guidance prefer going online to see what friends and family are wearing and get inspired by pairing suggestions on clothing websites or targeted ads. ​

Style Journey:
Since they’re not venturing outside of their comfort zone, they shop online because they know what works for them. They don’t need to go in store to try on but will order a few sizes to be sure one fits.​