Fun & Fearless Experimenter

At a Glance

Fun & Fearless Experimenters are trendsetters who love to experiment with new brands and make a bold statement by accessorizing their outfits. They’re shopaholics who really care about their appearance and tend to make impulse purchases because of their love for style and clothing. ​

Key Defining Attitudes

They want to stand out from the crowd and do this by choosing bright colors, fun patterns, and lots of accessories, while still prioritizing a put-together and dress-to-impress mindset.​

Style Inspiration:
Like Trendy Sophisticates, Fun & Fearless Experimenters put in the work to keep up with the latest in fashion. To see what celebrities (e.g., Maluma, Justin Bieber) are wearing, they turn to social media (e.g., Instagram), fashion/entertainment news sources (e.g., Access Hollywood), and fashion events (e.g., Red Carpet) to draw inspiration for their distinct styles.​

Shopping Journey:
Fun & Fearless Experimenters are consistently on the hunt for the hottest new items in fashion. They shop more frequently, have a difficult time narrowing down their options, and put price on the backburner to ensure they’re getting clothing that is both stylish and a great fit.