Self-Assured Value Seeker

At a Glance

Self-Assured Value Seekers are on the hunt for the best deal which means they shop off-price stores and their closet is packed with different brands. After price, both comfort and function are top considerations in what they choose to buy, and quality and style are not taken into consideration. ​

Key Defining Attitudes

Self-Assured Value Seekers prefer simple looks because style is unimportant to them. They care a lot less about what their clothes say about them and more about how they feel or how they like the look.​

Style Inspiration:
They need a lot of help in this department and because of this they either seek guidance from a variety of sources — people they know personally (i.e., friends/family), everyday people that look like them (e.g., similar size/race that appear in clothing ads), and influencers on social media — or choose to “wing it” and go with what they love, not caring what others think.​

Style Journey:
Self-Assured Value Seekers’ number one shopping goal is to find the best price. They’re not avid shoppers so they choose to physically shop at stores that sell several brands. This gives them options to choose from and increases the likelihood of leaving with clothes that fit, feel comfortable, and don’t break the bank.​