Trendy Sophisticate

At a Glance

Taking notes from the hottest celebrities, Trendy Sophisticates care about showing off their fashionable yet classy style. They’re unafraid to spend for high-quality, cutting-edge brands to ensure they can emanate a sense of success and coolness. ​

Key Defining Attitudes

Trendy Sophisticates want to make a statement by finding a balance between trendy and clean and classy, which often means more subdued colors and patterns.

Style Inspiration:
Keeping up with the current trends takes time and effort, so Trendy Sophisticates turn to social media (especially Instagram and Pinterest) and celebrity “endorsed” styles, which often lead them down inspiration rabbit holes online.​

Shopping Journey:
When they decide they want a new, trendy item, they turn online to do extensive research, but they prefer to head in-store to make a final purchasing decision so they can assess both quality and fit.​